Yesterday, The JSFew was the live soundtrack of a speech Toronto Mayor John Tory made in regards to the large-scale arts fundraising plans that he has in store for the fall.
Performing at the Mayor’s Announcement in St James Park. Photo by Vincent Banial.
Also at the press conference at St James Park in St Lawrence Market were members of the Toronto Arts Council (who have supported The JSFew’s new album in production and composition), and the Toronto Arts Foundation. Part of the mayor’s speech (and no doubt the reason that we were enlisted to provide live music in the park) was to discuss a cool new music program being spearheaded by the TAC for next summer which will involve “Concerts In the Park” in 22 wards around city. He also included us in his speech (cool!) and mentioned some of the great gigs we’ve been doing over the past two weeks.
Chatting with the mayor after the performance. Super nice little conversation actually! Photo by Don Peat.
So this new music program is definitely something we’re excited about – an awesome way to get people interacting as communities over the arts and local music, and also a great way for musicians to have a totally new audience to play to, while getting paid properly. When we tour around Canada, especially in BC (like this summer!), we play at several “Music In The Park” series’ and always admired how even the small towns get huge turnouts with lawn chairs and picnic baskets in tow at these weekly gigs.
Pretty cool to see our name being tweeted out by the mayor. :)
Anyhow, up next – Western Canada tour! And a couple other surprises in Toronto before then. I think I’ve decided on an album order and which tunes made the final cut, and within the week I think we’ll be mastered! Next step is to share the music with some selected awesome record labels, to see if we might be able to join forces.. If you have any suggestions of people/companies we should look into, please comment below.